

Here are a few tips to help you narrow in on a color palette that’s right for your organization: Identify your brand personality Picking a color palette for your brand can be tricky business because several concerns come into play all at once, including the personality of your brand, what assets the color palette will be used for, what shades are used by other players in your industry and more. Want to learn more about colors? Here’s everything you need to know about colors… in less than 3 minutes: They’re all referencing the same thing: a collection of colors. “Color palette” is sometimes used interchangeably with the words theme and scheme.

In graphic design and branding, the term is most often used to refer to the precise shades of colors that make up a brand’s identity. In home design, the term “color palette” refers to all the fabric, paint and other colors used in a room.

Import your new brand colors to your infographics, presentations and other design assets with just one click. Once you’ve narrowed down your color choices to a few shades that work well together, adding them to your Venngage designs is simple and easy with My Brand Kit. If you want to avoid getting bogged down in shades, there are some helpful color palette generators that can make the color-selection process satisfying and even fun. When you’re choosing a color for a design project or going through a complete brand refresh, the sheer number of options can feel overwhelming.
